Xbox 360 continued to hold the number one spot in the U.S., selling more units in March than any other console. It was the Xbox 360’s fifteenth consecutive month as the best-selling console in the U.S. Below is a screenshot from “Mass Effect 3”, one of the top-selling games in March.
NPD highlights in March include:
· Holding 42 percent share of current-generation console sales, Xbox 360 sold 371,000 units in March, maintaining the number-one console spot in the U.S. This marks the thirteenth consecutive month Xbox 360 has held more than 40 percent of the current-generation console market share.
· Total retail spend on the Xbox 360 platform in March (hardware, software and accessories) reached $430 million, the most for any console in the U.S. and more than the spend on PS3 and Wii combined.
· During the month of March, Xbox 360 held five of the top 10 U.S. console game titles including: “Mass Effect 3,” “Resident Evil: Operation Raccoon City,” “NBA 2K12,” “SSX” and “Major League Baseball 2K12.”
Last month, Xbox 360 delivered new voice-controlled TV apps from Comcast and HBO GO in the U.S., and MLB TV throughout North America, making it easier to enjoy your favorite TV shows, sports and music with voice control and Kinect voice search. Xbox has grown rapidly to become the best-selling Internet-connected entertainment device for TV. Since the entertainment apps on Xbox 360 started rolling out last December, total hours spent on Xbox LIVE globally has grown 30 percent year over year.
Later this year, Xbox 360 will deliver a strong portfolio of blockbuster titles, experiences and add-on content, including additions to the famed “Halo” and “Fable” franchises and groundbreaking experiences like “Kinect Sesame Street TV” and “Nat Geo TV.”
Posted by Jeff Meisner
Editor, The Official Microsoft Blog