Facebook Instant Articles Just Don’t Add Up for Publishers

Publishers like the New York Times should be having an existential crisis over Facebook’s instant articles. Instead they’re embracing them.
Here are some key numbers for content licensors in digital media: Netflix will pay approximately $3 billion in licensing and production fees this year to the television and film industry; Hulu is paying $192 million to license South Park; Spotify pays out 70 percent of its gross revenues to the music labels that hold the underlying rights to Spotify’s catalogue.